The most fanciful guess is that Fords planning a road-legal production version of the Bronco Desert Runner, otherwise known as. But obviously, big is back in vogue now, and all those preorders show the wisdom in Ford's decision to reprise the storied nameplate. The safest guess is that Oates is a codename for the actual trim. The Bronco name continued in production through five generations until it was retired in 1996, ironically because the market had tired of big SUVs. The original Ford Bronco was introduced in 1966 and must surely count as one of the earliest SUVs to be offered by any automaker.
![gord bronco gord bronco](https://www.motorweek.org/images/2021_Ford_Bronco_Sport.jpg)
I am, of course, referring to the newly resurrected Ford Bronco, and Ars just spent a day testing out the Bronco on- and off-road in Austin, Texas to find out if we should believe the hype. But last July, the company took the wraps off an SUV that may prove even more popular than either of those trucks-"popular" to the tune of almost 200,000 deposits. In the past few weeks, it debuted a $40,000 electric F-150 pickup truck and a $20,000 hybrid Maverick pickup, and both appear to be instant hits as they rack up tens of thousands of preorders each. Both Hot Pepper Red and Eruption Green fit the styling and character of the car perfectly. This rugged SUV will compete against the Jeep Wrangler, Toyota 4Runner, and the Bronco Sport. The Raptor is reported to start at 69,995, including destination.
![gord bronco gord bronco](https://www.earlyfordbroncos.com/wp-content/uploads/2020/02/12.jpg)
Downsides include fuel economy, wind noise, braking distances and some cheap-looking interior. Pricing is also unclear, but as a carryover, we expect the non-Raptor variants to maintain their MSRP range of 32,390-50,970 (destination fees included). Ars does not accept paid editorial content.ĪUSTIN, Texas-Ford is on a roll right now. The Ford Bronco was already available in various funky colors, but still, Ford felt the need to add two more. The Ford Bronco is a highly capable off-roader that makes minimal sacrifices to on-road drivability. Ford provided flights to Austin and two nights in a hotel so we could drive the new Bronco at the Off-Rodeo. Ford The base Bronco is already a highly capable off-road truck right off the bat.